Earlier today we came across a FOX NEWS
article that Nordstrom is selling mock muddy jeans, for a measly $425. We honestly thought it was a joke. The picture shown…. you guessed it…. the $425 pair of jeans, but there is a silver lining … free shipping. Still don’t believe us, buy the jeans HERE.
We decided to really dissect what Nordstrom had to say about this pair of jeans.
“Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.”
And THAT is when we got a bit fired up. So the jeans embody rugged, Americana workwear. Ok. Cool, we tend to agree with that. These do “look” worn. But what you are selling, is a fake work ethic. It’s an insult.
Every single day our people, get up and work in industry’s where this “look” is their life. And by our people, I mean the people who follow Wheels Deep, the blue collar hard -working heartbeat of America. And I can guarantee you, their jeans authentically look like this. So why is it ok, to sell a fake work ethic? All these jeans do, are allow rich consumers to fake a hard work ethic that a good chunk of America embodies every single day.
Also noted in the description of the jeans are the idea the consumers are “not afraid to get down and dirty.” This may be the most comical line of it all. If they aren’t afraid to get down and dirty, why would they need to buy jeans which fake just that.
If they want a pair of jeans that embody the work ethic described, let us know. We can set them up with a day in the life of a real rugged American worker and they can earn their muddy jean fashion rights and save their wallets at the same time.
Third, let’s take a look at the shoes the model in the photo is wearing. Those are not work boots. And there is no way, your shoes would look that perfect with a pair of jeans as “muddy” as those.
While wives everywhere are fighting with their husbands over dirty jeans like these, Nordstrom is selling them for over $400. Does anyone else find the irony in this? $400 in some cases is a week’s paycheck for men whose jobs have seen the “hard working action.” Do you really think that rugged American worker is going to spend their entire check on a pair of fake muddy jeans?
Let’s say you don’t… so who is your intended target? Our guess is it is the entitled millennials who has never seen a hard days work in their life. Someone who thinks the idea might be cool, but not worth the work. Someone who has $425 to blow on a pair of dirty jeans to “look” cool. The whole concept is pathetic attempt at promoting a fake worth ethic and is an insult to down and dirty, blue collar, hard working Americans everywhere.
And just for reference.. here are some photos of REAL American’s who embody the rugged work ethic, various levels of not being afraid to “get down and dirty.” Our favorite potentially being the farmer, straight from the field to his newborn photo shoot. That is the real life Nordstrom thinks it’s totally cool to mock and profit from.